Display Driving Search

New research from i-Prospect shows that Display advertising is driving just as many searches as clicks.

Interesting in times when as a rule CTR's are decreasing for most display formats.

"The key message from this study is that online display advertising is far from dead" says Robert Murray, iProspect CEO, and I couldn't agree more. Far too often display advertising is overlooked as a branding tool which can drive search, and more consideration needs to be taken before discounting it in favour of more "engaging" online marketing.

Check out the full article on Marketing Vox