Social Space, Not Influencing Purchase?

Knowledge Networks have just released their latest piece of research on Social Networks.

It has some interesting findings, showing that only a small percentage of the US based sample turn to the social space for advice on what to buy (less than 5% of them on average!)

Well worth a read, and builds the case that brands MUST look to develop conversation with users rather than directly advertising to them if they want to succeed in the social space.

Thanks to Kate Sirkin for Yamm'ing it!