It seems it's not just bricks and mortar retailers that are struggling with the economic downturn. While they're worried about people turning to online retailers for their purchases online retailers are re-evaluating their marketing efforts and turning to social media.
New research from Forrester in the US indicates that e-tailers are cutting back, and this means finding new ways of marketing to consumers.
Social media could be the new channel they are looking for, if they can engage the audience in a relevant manner.
Brands have been clambering to enter the social space for some time now, in order to deepen their relationships with the consumer, so it seems only logical that those already living in the online space make the move...
The immediate concern, as far as I see it, is they are going to have to carefully consider how they do this. The Social space is just that, social, and it has to be questioned what value an online store can bring to my network beyond the standard 'sell! sell! sell!' message.
See the full article here
Friday, 15 May 2009
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