Stop H*Commerce

A great example of a company bringing value to it's users has emerged this week from McAfee, the computer security company.

They are running a series of web documentaries to educate people in the perils of identity theft online titled "H*Commerce. The Business of Hacking You".

The reason I feel that this is a great campaign is that rather than using traditional advertising methods to push their products they have identified the emotional reasons for consumers to choose them, fear of having their 'life' stolen.

By educating viewers online about hacking and security issues they are, by proxy, passing on the message that they are an authority in the area and their products can be trusted for prevention.

The site itself offers plenty of video content, a resource centre on the subject, and even space for users to share their stories of Identity Theft.

To drive traffic it is being backed up with a pretty extensive ad campaign to increase awareness including display and social media and out of home poster campaigns in the US. They even have a mobile element linking the offline and online space through direct linking from posters to content.

A full article is here on Media Post News and you can visit the site at http://www.stophcommerce.com/