Targeting Mobile

Yahoo are partnering with 3rd parties to offer targetted mobile display advertising.

They plan on marrying the vast array of data they have about users of their services with ad serving technologies to bring relevant ad's to consumers at the right time.

In the online space this has been happening for a while, as developments in behavioural targeting become more widespread, but it's interesting to see that it is being applied to mobile.

The initial results seem positive too, apparently offering double the ROI of traditional banners with click through rates up to 3 times higher.

Read the full article on Marketing Vox