Monday, 18 May 2009

No 5 Is Alive














The new Chanel No. 5 website is a great example of extending TV campaigns into the online space.

Feeling a bit like a film site it captures the essence of the brand and the cinematic way that Chanel portrays itself in it's campaigns.

The experience is slick and there's a whole host of video content to go through, all in multiple languages.

While it may not be groundbreaking on the technical front, and doesn't include all the widgets and sharing functions available to humanity, it does provide an immersive experience for the user and I am sure all the information their target audience needs...

You can visit the site by clicking here or on the above screen grab.

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