My colleague Fiona and I have talked about Delicious and what a great tool it is for eons now as it's a simple and easy to use tool for saving your favourites and commenting on them, as well as sharing things you like with others and discovering something new.
It has also come in handy in more than one of my roles as a way of getting information out to clients and the team... but what about using it to gain consumer insight?
Carla Sarett has published a very useful article over on the Interactive Insights Group website which looks at some of the ways to "mine" delicious for information on consumer habits and opinion.
I highly recommend having a read, you never know when it might come in useful alongside all that quantitative data you have!
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