Mobile Applications... Creative agencies love them, forward thinking owners of smart phones love them, brand marketers think they should be doing them because everyone is talking about them, and it has been the 'year of mobile' for about 5 years now... but the fact is that mobile applications, while very cool, have their limitations.
The main ones being the cost to build them, audience penetration and getting people to notice them in the sea of other options.
The first of these, at least, seems to have been addressed to some extent by Mobile Roadie. Mobile roadie offer a 'cheap' and fast alternative to building applications for the iPhone, allowing a host of features to be added out of the box; including music streaming, fan walls, distribution of photo and video content and much more. All for $399 set up and a low monthly fee.
OK, so it is aimed at bands, not brands, but it is a great idea and i'm curious to know what would happen if someone offered it to companies to promote their products?
Thanks to Dan Calladine for highlighting it!
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Hi it's Michael from Mobile Roadie. I want to point out that while our current offering is targeting bands it really is a white label iPhone solution and could be used in other areas / verticals. If the feature set works - there is no reason it can't be used for almost any vertical.
ReplyDelete- Michael
michael@mobileroadie.com