Emotional Content Sells

A little creative example for you from Pantene in Thailand of how brands can create emotional and engaging stories in their marketing activity.

Yes it's a bit cheesy, yes it's a predictable and yes, it is way too long to fit into a TV spot (4 minutes) but it is a great example of something that has gone Viral, with over 1m views on Youtube alone.

Note the minimal branding, if I didn't know from the title it was from Pantene I wouldn't have had a clue until the end... now can someone pass me a tissue...