Phorm have just launched their "Webwise Discover" beta version.
The idea behind it is twofold. For the user it monitors the surfing habits, sites and content you visit and engage with etc. to build a profile of what you like. It will then bring you more content from around the web that fits with your profile... negating the need to search for content (or so they say).
The second part to it is that they have opened it up to web developers, bringing sites the opportunity to serve visitors the most relevant content to them, based on their Webwise profile.
General public feedback seems to be positive thusfar, and I can see big potential for it if it's implemented properly on websites, particularly brand sites where there is an array of content and product.
It is reported about in more depth on brandrepublic or you can visit Phorm's site to find out more.
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