The social revolution keeps on trucking and Eyeblaster have just come along with another media first... online advertising that can incorporate live Twitter Feeds and information.
There is an example for VW running at the moment which asks you to enter your Twitter name... it then analyses your recent Tweets and personalises the ad, delivering the model of VW that they recommended, just for you (apparently I'm a GTi kind of guy).
Obviously you wouldn't go and buy a car suggested to you based solely on your Twitter history, but it does prove an engaging ad and brings something personal to the consumer.
I would love to see this kind of thing used for smaller purchases, maybe linked with some sort of direct purchase, trial offer or data capture? Or even for displaying product sentiment and WOM on Twitter live in the creative so the same ad is never served twice... so many possibilities...
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