A few months back Skittles in the US launched their new .com site which pulled information from sources all over the web (Wikipedia, Facebook, Twitter, Youtube etc.) rather than hosting it all in one place.
Now american firm Boone Oakley have done something similar in their innovative use of YouTube. Rather than have a website of their own the Ad agency have redirected their URL to a Youtube Video.
This video, in turn, makes use of the 'annotations' video functionality to link to other video's covering their background, news, client work etc.
Taking heed of what makes good video content it is funny, engaging and tells a story... It is also very informative and has generated a great deal of publicity for them. Most of all it would appear that it was more cost effective than building a website from scratch, as Youtube is free to all.
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