Interesting article over on Teqtonic highlighting the fact that TV does in fact drive online traffic, particularly if you optimise the content (i.e. include URL's on all communications).
The cost per visit stated is also reasonable at around 60pence per visit, meaning that it can rival the best online display campaigns for efficiency.
Keep an eye on the Teqtonic page, as they are apparently going to talk more about it over their next few posts.
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