The New Reality

As the guys over at Banner Blog say in this article if it wasn't for all the hype about Twitter then maybe we would all be talking about Augmented Reality.

If we put the old Virtual Reality machines in the arcades of the 90's to one side the first time I experienced this new breed of technology was a couple of years ago in London, when o2 were using postcards with a symbol on them to give away prizes for the opening of the o2 arena.

The premise was simple, hold the card up to the camera on their o2 car and on the screen, in my hand, appeared a 3D representation of what I had won.

As with a lot of digital innovation you have to see and experience it to get a true idea, which is why the Banner Blog article is so great, it has 35 examples of how it has been used in recent times, most from a marketing perspective... so go and check them out and start imagining the opportunities for brand promotions!

Thanks to Adam Sloan for the link.