Twitter, Twitter, Twitter... we keep on hearing how it's the biggest social tool out there (and it quite possibly is). We also keep hearing about how marketeers can and should harness it to gain insights into trends how it operates as a real time barometer of what the world is thinking... but is it the only tool you can search for what is happening right now?
I have just come across a tool that has recently launched, Collecta. Launched in June this site is a beta search engine that monitors news sites, blogs, social media and image sites and allows you to search for whatever your heart desires, returning real time results.
Avoiding the temptation to type in 'Michael Jackson' I did a couple of other random searches for slightly less media prominent topics, namely 'Heatwave'... the results come back in real time, and if you leave it running it will just keep on updating whenever something new appears.
So far I have seen such gems as 'far too many male feet on show in the office today' and 'why isn't anyone talking about the heatwave' (er...)...
While my search might not be that relevant to the world of marketing I'm sure it could be used to get an idea of sentiment toward brands and other topics in real time, so try it out!
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