I love new bits of technology and this is something that, as a wannabe actor when I was younger, I would have killed for... Yoostar is a product hitting the stores soon that is essentially making 'movie karaoke' a reality.
Ever wanted to be in your favourite film?... looks like that could soon be a reality as you can use the supplied software, camera and greenscreen to re-create or re-imagine some of the classics.
Yes, I know that this isn't a digital marketing example, but they have included a number of clever social functionalities that allow you to upload your creations, put them in your network profiles and share them with your friends... so in that respect I think it fits into innovation.
Besides, what's to say that brands couldn't provide content to consumers of Yoostar and allow them to star in their own commercials some day?
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