ZipCar On The Move More Than Ever

Constantly the struggle for marketers in the digital space is to bring consumers value.

This is an example from ZipCar who have created an application with some great benefits after their audience insight established a high iPhone penetration (25% of their audience can't live without it).

Essentially the application uses GPS to find the closest ZipCar, allow you to book it, unlock it remotely and even to beep the horn when you are nearby to help locate it.

It's a great idea and one which could genuinely make their consumers life easier through digital.

The Full Article is over on Springwise