Smamot (Is that like a Marmot?)

It's Friday, and it wouldn't be the same if you didn't get to waste some time playing with a cool website.

Smamot.com, from LG, is one such website. It allows you to discover one of natures greatest mysteries in a very engaging way, by following an expedition route. OK, so the load time is a little long, but it's worth it for the time and effort they have put into the content... there's even mysterious clues for you to decipher along the way and a widget you can post to your blog to save animals from extinction (LG will donate to the WWF if people install it).

I really like the site, and the fact that they aren't overtly pushing the products (It's for one of their monitor ranges)... I actually had to look pretty hard to find full product specs and while this might be annoying for the hardcore data fans out there I think it suits the average consumer well, delivering a great experience.

What Faces are Hot Right Now?

It's been around almost as long as Facebook, but the Inside Facebook website is a great resource for getting to know what's happening on the platform. Particularly the article I have linked to which shows some figures on which Facebook pages are growing the fastest.

Victoria's Secret in particular has pretty impressive growth at 58%, but many others do as well... including the "I hate one word text messages!" page with over 188,000 new fans...

Hare and the Tortoise

There's a good article over on Marketing Vox with a POV on how the economic downturn is partly contributing to Social Media getting a 'break' and slowly overtaking traditional advertising.

Have a read, you may not learn a whole lot but it's nice to know people agree with what we in digital keep saying!