Display Ad's Build Brands?

New research from Comscore and the Online Publishers Association was released last week which states that consumers exposed to display advertising online are 50% more engaged with brands, and also more likely to purchase more online.

Titled "The Silent Click: Building Brands Online" it aims to look further than just whether an ad is clicked on to cover areas such as searches conducted by users and consumer spending and helps support the theory that it's not all about Click Through Rates when it comes to measuring effectiveness and ROI.

The official press release is here with a link to the full piece and lots of useful information.